Reader Magnets: Build Your Author Platform and Sell More Books on Kindle – Nick Stephenson
This book has great ideas on how to build your mailing list. It’s targeted toward new authors, but the system he suggests really can only be done by authors with 2-3 books who are willing to offer one for free. Either way, I’m definitely going to try this method. I’m curious to see how it plays out.
One of the only things I disliked about this book was his suggested email sequence. He discusses how it’s important to not spam your readers, but then he goes right into a FIFTEEN email sequence that does precisely that. As a reader, when I sign up for an author’s mailing list, I quickly unsubscribe if I get 15 automated emails “welcoming” me.
Other than that, the book offered a great way to gain mailing list subscribers and dives into further detail about how to establish a relationship with your reader instead of selling to them all the time.
What I Found Most Helpful: Nick Stephenson talks about establishing a relationship with your reader so you’re not always selling yourself. People are more likely to want to support you if they look at you as a friend rather than a salesman. That’s one thing I’ve got to keep in mind and work on with my readers.