Before I even started publishing, I had so many ideas for ways to market the book. One of them was doing a Goodreads giveaway. The general consensus on KBoards is that Goodreads giveaways are kind of a waste of time. They cost money to print, ship, and don’t necessarily result in reviews.
KBoarders are notorious for being completely focused on ebooks, though. Ebooks are great—and I don’t doubt that they’re a serious moneymaker—but my focus has been shifting more toward print books. That’s where I’ve made the most money so far, so that’s how I’m going to market my books.
I wanted to run the giveaway for the full month of November. So at the end of October, I set up the giveaway. The problem was, your giveaway can’t start immediately. It needs to be at least 8 days out, so my giveaway didn’t start until November 8 and ran until November 30.
Now, a lot of authors claim that to get the best visibility is to run it for only a few days or a week so your book is on the “ending soon” page. That’s certainly when I got the majority of requests, but I don’t think there’s any harm running it longer. I got over 150 requests before my book appeared on the “ending soon” page.
Overall, I got 452 requests for the book and over 200 people added it to the “to read” page. The “to read” page is essentially useless, though. The option to add it to the “to read” page is automatically selected when people request it, so don’t get too excited when all these people suddenly want to read your book. Unfortunately, most of them won’t.
I picked three winners so that people’s chances of winning were higher. I sent the books via media mail and only paid about $6 for shipping, so nothing too bad. The cost of the books were about $20, so $26 total for the whole giveaway. The giveaway didn’t result in any reviews, from what I could tell, but I have a stronger feeling about my newer work.
I would definitely do another one. I wanted to do one for my holiday short story, but time got away from me. In hindsight, I could have spent the same amount of money on a couple of promos for the digital copy of The Blood Moon and make my money back, but I wouldn’t know until I tried. Right now I’m more focused on getting attention for my book, not necessarily sales.
The Full Moon is now available. Pick up your copy on Amazon!
Kathy and her sister, Samantha, have always been a team. Throughout their time as witches, they’ve taken out more than their share of bad guys. But after Kathy meets Will, who she learns is a demonic Dark Knight, her loyalties begin to change.
Meanwhile, Samantha doesn’t trust Will or his intentions. Still, Kathy can’t help but feel tempted by the dark side as she falls deeper in love with Will. Crossing over would give Kathy the freedom to do whatever she wanted with her magic. No rules. No limitations. It would also mean breaking the bond she has always shared with her sister, who has made it clear that she wants nothing to do with the dark side.
When Will proposes they take over the underworld, Kathy loves the idea of having power. But it also leaves her with a choice that will change her life: abandon her family and the life she has always known, or give up the love of her life forever.